Mars has revealed that the brand name and identity of the famous Uncle Ben’s rice products will be changed to Ben’s Original.
Is Uncle Ben's next? Rice company ponders rebrand after Aunt Jemima logo pulled
Uncle Ben's reinvented under new Ben's Original branding - Inside FMCG
Uncle Ben's rice changes name as it's branded racist - Entertainment Daily
Ben's Original—previously Uncle Ben's—debuts new packaging
Uncle Ben's to Change Name to 'Ben's Original'
Uncle Ben's rice changes name to more 'equitable' brand - BBC News
Uncle Ben, Mrs. Butterworth embrace makeovers in light of racist past - National
Ben's Original™ Australia The rich history and health benefits of rice and grains
New Uncle Ben's name: Ben's Original rice now available in stores