How Taylor Swift masterminded the big vinyl comeback

The pop star’s 10th album is the UK’s biggest-selling vinyl of the century. How has she turned an ancient format into must-have merchandise?

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How Taylor Swift masterminded the big vinyl comeback

How Taylor Swift masterminded the big vinyl comeback

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The 6 smart ways Taylor Swift has masterminded the best music

Taylor Swift Albums Account for 1 in 25 Vinyl LPs Sold in 2022