How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns

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The extravagant cost in time and money makes haute couture – literally ‘high sewing’ – the pinnacle of the fashion industry, so which brands get to wear the exclusive label?
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
An haute couture creation costs anywhere from a minimum of US$10,000 up to US$150,000 and beyond for the most extravagant, intricately embroidered gown. But for those with the funds, what goes into one of these fantastically ornate pieces of apparel more than justifies the cost.