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Why are Brita Filters SO Popular?

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Drink cleaner great-tasting water versus water straight from the tap with this BPA-free Brita 10 cup water filtration pitcher. The Brita Stream's Filter-As-You-Pour technology allows you to enjoy great-tasting water 10X faster compared to market leading pitcher system. Just fill the pitcher body quickly with water and pour immediately. As you pour the water into a glass the water flows through the filter reducing chlorine taste and odor to deliver great-tasting water.

Brita Water Filtration System, Stream, 40 Gallon