Chinese Company Miniso Wants So Much to Be Japanese, It's Awkward — RA

Mistaking dolls dressed in qipaos for geishas is the last straw in a series of events that point at Miniso’s problematic branding

Made In China, Branded In Japan - Is Miniso Becoming A Force Or Farce In Africa?

Philippine Star - China's Miniso Group has apologized for promoting itself as a Japanese-style brand and said it would make changes across its stores to rectify this, becoming the latest retailer to

Miniso, the truth behind the global brand

What do you think about Miniso? Do you perceive it as a Chinese brand or a Japanese brand? - Quora

The Miniso Saga, Nationalist Consumer Boycotts, and Other Distractions

Chinese Discount Retailer Miniso Is Sorry for Pretending to Be Japanese

Chinese retailer Miniso apologies for presenting itself as a Japanese brand｜Arab News Japan

Why is the Miniso (a 100% Chinese company) pretending as a Japanese company? - Quora

Why is the Miniso (a 100% Chinese company) pretending as a Japanese company? - Quora

Chinese retailer Miniso apologises for styling itself as a Japanese brand in light of growing tensions - Culture - Images