SUPREME: History, logo and why this brand is so fascinating? - TENSHI

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Supreme, the iconic streetwear brand Today, Supreme has become THE master brand of streetwear and has experienced a rapid rise since its creation. A look back and analysis of the success of the American company. History of the Supreme brand It all began in 1994. At that time, the corner of Lafayette Street and Prince Street, in the heart of New York City, was starting to get restless. Previously, it was not a highly developed commercial thoroughfare. Children from the boroughs of New Jersey or Long Island, could play in the neighborhood without being harassed by the police or bothered by the large high-end businesses. At the back of a store, in an office, is James Jebbia, the founder of Supreme. Prior to that, James gained experience working at Parachute in the 1980s. Six years after arriving in the U.S.