Preference Test vs. A/B Testing: which one should you choose?

Preference testing and A/B testing are two common testing methods for digital products. A lot of people use the two terms interchangeably, which is wrong as they are two different methods. 

Preference Testing vs. A/B Testing

Preference Test vs. A/B Testing: which one should you choose?

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Preference testing guide

Preference Test

Preference testing

Preference Test vs. A/B Testing: which one should you choose?