Nike Michael Jordan: 40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
ETBrandEquity An initiative of The Economic Times
Michael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports
Nike Marketing Strategy - 7 Best Findings from Case Studies
The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them', Culture
Battle of the Brands: Under Armour vs. Nike ft. NBA Finals
The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them', Culture
Nike Fighting to Keep the Details of Michael Jordan's Contract a Secret
michael jordan - FasterCapital
Case 4 - Nike.rtfdTXT.rtfQuestion Nike Please reflect on th.docx
31 Years Later, Michael Jordan Accused Sonny Vaccaro of Stealing Credit From George Raveling for Billion Dollar Deal: “You Go for Nike” - The SportsRush
NIKE - Marketing Strategies, PDF, Nike
Michael Jordan changed the world': the true story behind Nike movie Air, Movies
Sonny Vaccaro Brought Michael Jordan to Nike & Changed Sports Branding Forever
Summary] Nike, Acquired