Hellmann’s is launching a premium range of BBQ and hot sauces, supported with a £10m marketing campaign, the biggest ever summer spend for the brand. The ten strong line-up rolls out to all channels in April: Grilling BBQ sauces in 200ml glass cognac bottles – Smokey American, Spicy Brazilian, Sticky Japanese and Sweet Australian Hot & Spicy sauces in 210ml premium glass bottles – Mexican Chipotle, Jamaican Habanero and Moroccan Harissa Smooth & Creamy sauces
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