The mouthwash Listerine is a great lesson in public health branding. In homage to Joseph Lister, the British surgeon who pioneered antiseptic surgery by cleaning his instruments in carbolic acid, a St. Louis chemist named Joseph Lawrence invented Listerine. The alcohol-based formula was sold as a surgical antiseptic as well as a treatment for cleaning cuts, scrapes, and other wounds. It was also marketed to dentists for oral care.
Analysis on Impact of COVID-19- Mouthwash Market 2020-2024, Evolving Opportunities with Amway Corp. and Church & Dwight Co. Inc., Technavio
THE MARKET Listerine Antiseptic Has Been The Most - Superbrands
Adapting Listerine to a Global Market - The New York Times
GuruNanda Whitening Concentrated Mouthwash: 2 FL. Oz Bottle, 59 Rinses
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KILLS 99.9% of GERMS: This 2-pack of 500-mL bottles of Listerine Freshburst spearmint antiseptic mouthwash kills 99.9% of germs that cause bad breath,
Listerine Freshburst Antiseptic Mouthwash with Germ-Killing Oral Care Formula to Fight Bad Breath, Plaque and Gingivitis, 500 mL (Pack of 2)
Listerine
Buy Listerine Cool Mint Mild Taste Daily Mouthwash · USA
Listerine Launches 21-Day Challenge With Personal Trainers
Listerine Introduces Trio Of Clinical Solutions Mouthwashes