How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.
Digital transformation at IKEA - and we are all in
Analysis of IKEA's Strategies in India
The week in digital transformation: IKEA's evolution, digital
Ikea's new digital strategy engages users where they are: At home
Inside IKEA's Digital Transformation with Barbara Martin Coppola
IKEA's Digital Transformation: How the Swedish Furniture Giant is
A Comprehensive Guide to 4 Types of Digital Transformation
IKEA's Leap Forward with Data and AI - Digital Innovation and
11 successful digital transformation case studies in legacy retailers
How IKEA Invented the Perfect Marketing Strategy.
Unpacking the digital transformation at IKEA - I by IMD
The Changing Face of Retail: Digital Transformation at IKEA- Part