UK-based maker of nutritional bars, supplements, and meal-replacement shakes Huel is in hot water with the ASA. Again.
According to a filing initially reported by the BBC, Highland Europe portfolio company Huel has had an advertisement run on Facebook in August and September 2022 banned due to being misleading.
The paid Facebook ad, seen on 29 August 2022 and 6 September 2022 centered around the cost of living crisis, with the ad copy stating “Huel helps keep money in your pockets. An entire month’s worth of Huel works out at less than £50. Huel isn’t just the healthy option with perfectly balanced protein,…
Direct to Consumers (D2C) Company Trends in Retail
Direct to Consumers (D2C) Company Trends in Retail
Misleading' Huel adverts banned
DIY, December 2023 / January 2024 by DIY Magazine - Issuu
Court Filings in McDonald's Lawsuit, PDF, Negligence
Misleading' Huel shake adverts banned, Business News
Huel ads banned by UK advertising body for “misleading” claims
Huel rapped by ASA over 'misleading' money-saving claims, News
I gave up solid food for a week and lived on meal replacement drink Huel