Lego's Latest Effort to Avoid Oil-Based Plastic Hits Brick Wall - WSJ

Lego no longer planning to make toy bricks out of recycled plastic bottles - CBS Boston

Lego Looks to Plants as Building Blocks for Bricks - WSJ

Lego abandons one of its projects to make oil-free bricks -FT

Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis - WSJ

Lego Hits Brick Wall With Sales, Sheds 8% of Global Workforce - WSJ

Grand opening for new Kenosha Lego business

marketing Human-Centered Change and Innovation

Inside Lego's Quest for the Next Hit Toy Set: Four Years, 30,000 Kids and Countless Bricks - WSJ

Lego's Latest Effort to Avoid Oil-Based Plastic Hits Brick Wall - WSJ

Brick by Brick, Baltimore's Blighted Houses Get a New Life - WSJ

LEGO Knows Why Companies Don't Innovate

William Eisele on LinkedIn: Lego's Latest Effort to Avoid Oil-Based Plastic Hits Brick Wall

Lego ditches oil-free brick in sustainability setback

Lego's Latest Effort to Avoid Oil-Based Plastic Hits Brick Wall - WSJ

Lego's experiment with recycled plastic failed to reduce emissions