Dolby Atmos has become synonymous with immersive 3D sound, but the brand is about to face a new challenger from Google and Samsung.
Solid State Soul
The Future of 3D Spatial Sound: Dolby Atmos Faces Competition from IAMF
Spatial Audio
Google, Samsung working on 'Dolby ATMOS' alternative: All the details - Times of India
Google & Samsung's Dolby Atmos rival to roll out in 2024 to TVs, , more - FlatpanelsHD
Your next Samsung TV could come with this spatial audio breakthrough
First Listen: Dolby Atmos Is Right At Home
Dolby takes on Imax with branded premium cinema experience - L.A. Business First
Understanding Dolby Atmos and its QC Challenges, by Venera Technologies