This Heinz Label Is Brilliantly Designed to Call Out Imposters

To combat restaurants refilling Heinz ketchup bottles with competitors' products, Heinz has partnered with an advertising agency in Turkey to create a new label with the exact Pantone color of Heinz ketchup.

TIL “Fancy Ketchup” is an actual legal designation of the highest grade of ketchup. : r/todayilearned

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Heinz Comes Up with Genius Trick to Counteract 'Fake' Ketchup in Restaurants - Delishably News

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This Heinz Label Is Brilliantly Designed to Call Out Imposters

Heinz Comes Up with Genius Trick to Counteract 'Fake' Ketchup in Restaurants - Delishably News

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