Barbie' Movie Is About More Than Selling Dolls for Mattel

In her 64 years, the doll has been both an icon and an embarrassment. With Greta Gerwig’s new film, the company is trying to prove that Barbie isn’t hopelessly out of date.

Barbie' movie revives interest in doll collectors' market

If anyone knows anything about keeping it weird, it’s Weird Barbie, a breakout character from Barbie The Movie. Our doll version wears an outfit

Weird Barbie – Barbie The Movie

Mattel Needs Barbie's Movie Magic to Lift Toy Sales - WSJ

She Was the Oppenheimer of Barbie. Her Invention Blew Up. - WSJ

He's 'just Ken' but will the 'Barbie' movie change his popularity

Barbie' Movie Is About More Than Selling Dolls for Mattel

He's 'just Ken' but will the 'Barbie' movie change his popularity

Barbie The Movie Collectible Doll, Margot Robbie as Barbie in Pink

Barbie sales boom for Mattel after the blockbuster movie showcased

Why 'Barbie' Is Going Viral: What To Know About Margot Robbie And

After “Barbie,” Mattel Is Raiding Its Entire Toybox

Barbie and Ken from Barbie, the Movie

The Barbie Movie Exists to Sell Barbies